Ads Show Yonkers as a Great Place to Live, Work & Play
YONKERS, NY (October 10, 2014) – Generation Yonkers is going primetime. Starting next week, the City of Yonkers, as part of its new Generation Yonkers marketing campaign, will makes its debut on Monday Night Football, Thursday Night Football, the O’Reilly Factor and the Major League Baseball playoffs, among others shows seen by millions of viewers throughout the region.
As part of a wide-reaching television and radio campaign, the City announced today that it will be airing nearly 1,000 commercial spots over 10 weeks on ESPN, FOX News, FOX sports, the NFL Network, TBS, News12, FIOS1 News and WCBS Radio, which includes exclusive sponsorship of the opening ball, named The Generation Yonkers Opening Bell Report.
The commercials promote Yonkers as the next great place for people to live, work and play. It’s the first time under Mayor Mike Spano that the City has marketed itself to the New York Metropolitan area.
“Day-in and day-out, we see all of the buzz, excitement and activity here,” said Mayor Spano. “We’ve got it all in Yonkers – great restaurants, great businesses, great schools and great people. We welcome others to see for themselves and to be part of our city.”
The television and radio spots feature executives from some of Yonkers cutting edge businesses including high-tech startup MindSpark, biotech company ContraFect, and innovative consulting firm The Energy Project. Each ad touts the city’s proximity to Manhattan, affordable rents and happening vibe – attributes that are inspiring the next generation of business leaders to seek space in the region’s next urban frontier.
“When we began to look, we ruled out New York City for two reasons. One, I didn’t want to get in a car and have to spend 45 minutes traveling from my home in Riverdale, and two, the price was probably 2 or 3 times what it was in Yonkers,” said Tony Schwartz, president and CEO of The Energy Project, a firm whose clients include Google, Apple, Sony Pictures and other Fortune 500 companies. “And then I loved the idea of being in a truly urban setting that was on its way up to be part of something new.”
Generation Yonkers is a new initiative that speaks to the Millennials or Generation Y, loosely defined as those born between 1983 and the early 2000’s who represent the next big wave of the nation’s workforce. Generation Yonkers also refers to the many generations — past, present and future — that have made Yonkers great.
The campaign builds on the momentum of many new businesses and exciting development happening throughout the city — particularly along its majestic Hudson River waterfront.
Earlier this year, Mayor Spano unveiled the bold new economic development effort positioning the city as the New York Metro area’s next urban frontier.
The Generation Yonkers campaign is developed by the Westchester-based advertising and marketing agency Thompson & Bender. The initial phase consisted of testimonials from business leaders of companies and start-ups including Mindspark, ContraFect, Yonkers Brewing, Hudson Valley Bank, Kawasaki Rail Car and Empire City Casino. The second phase includes these television and radio advertisements as well as a continued social media push on Facebook and Twitter.
Yonkers is inspiring a whole new generation of business leaders. Be part of Generation Yonkers. For a list of properties that fit your needs, call 1-844-GenY-Now. To view the commercials, visit GenerationYonkers.com.