Mayor Mike Spano Unveils Launch of the Second Generation of the City’s Generation Yonkers Marketing Campaign

Mayor Spano Announces Major Milestone for Yonkers: Over $1 Billion in Development Under Way in the City!

YONKERS, NY (October 5, 2015) – Yonkers Mayor Mike Spano today unveiled the second generation of the Generation Yonkers marketing campaign, a groundbreaking economic development initiative designed to position Yonkers as the next great urban frontier to live, work and play.

The new campaign, which was developed by the Westchester-based advertising agency Thompson & Bender, features testimonials from prominent business leaders whose companies have recently moved to Yonkers, opened new start-ups or expanded their operations in the City. The campaign kicked off today with ads running for 10 weeks on Cablevision’s News 12 to be followed by a print and digital advertising campaign.

As confirmation of the success of the original Generation Yonkers campaign launched last year, Mayor Spano announced that Yonkers currently has more than $1 billion in commercial and residential projects under development.

“The development activity currently under way in Yonkers is unprecedented. The fact that the private sector is investing over a billion dollars in Yonkers undoubtedly demonstrates that our city is one of the most dynamic and exciting urban centers in the tri-state region. Clearly, the Generation Yonkers campaign is resonating with the business and real estate community. The second generation of the campaign launched today will further build on the tremendous success we’ve enjoyed over the past year,” said Mayor Spano at a news conference held today at X2O Xaviars on the Hudson restaurant. He was joined by many of the business leaders featured in the new campaign.

 

Here is what some of the business leaders featured in the new campaign are saying about Yonkers:

 

“The pro-business climate in Yonkers is remarkable. We’re thrilled to be part of the economic renaissance underway in Yonkers,” said Patricia Simone, President, Simone Management Group. Simone is building the Boyce Thompson Center, a $35 million mixed-use complex of office, medical and retail space on the site of the former Boyce Thompson Institute property in Yonkers. Even before breaking ground for the project in June, 15,000 square feet of space was already leased.

 

“Yonkers is on the cusp of becoming the next Hoboken or Williamsburg. It’s got everything young people are looking for,” said Joe Cotter, President, iPark. Cotter’s company is transforming a building in his iPark complex in Yonkers into 100 micro-unit, loft-style apartments targeted to Millennials.

 

“People are rushing to Yonkers now. They’re discovering what I’ve known for a lifetime,” said Peter Kelly, renowned chef and owner of X2O Xaviars on the Hudson. Born and raised in Yonkers, Kelly has always envisioned Yonkers as a Gateway to the Hudson Valley. That vision has taken shape with his X2O waterfront restaurant where guests enjoy world-class cuisine and spectacular sunsets over the Palisades.

 

“There is a transformation going on in Yonkers that mirrors how we transform lives through education,” said Judith Huntington, President, The College of New Rochelle, School of New Resources. CNR recently opened its new School of New Resources campus on Ashburton Avenue. It is the first undergraduate degree program to be offered in downtown Yonkers.

 

“Yonkers has a warm community, big city feel with good restaurants and a great waterfront,” said Jairo Paredes. Operations Manager, Mindspark Interactive. In what was once an old factory building, Mindspark is now designing today’s latest digital applications for online audiences.  

 

“We’re happy to be in Yonkers and a big part of the city’s economy for the last 100 years,” said Kelly DeAngelo, Refinery Manager, American Sugar Refining. American Sugar Refining has more than 250 employees at its headquarters in downtown Yonkers. One third of their workforce comes directly from Yonkers, which offers a large and diverse labor pool and easy access to mass transit.

 

Other business leaders featured in the new campaign include: Valentina Stanislavskaia, Data Engineer, Mindspark Interactive; Sandia Trent, Business Intelligence Analyst, Mindspark Interactive; and Leo De La Cruz, Owner, Le One Fashions.

The first phase of the Generation Yonkers campaign, which was launched in April 2014, included print and digital advertising in local and regional media as well as extensive use of social media, search engine marketing and a new website, generationyonkers.com. The second phase of the campaign included television spots that ran on targeted channels. A dedicated CBS radio sponsorship was created specifically for the campaign, targeting business professionals and ran during the CBS opening bell report, gaining extensive exposure for Yonkers throughout the tri-state area.

 

Since the initial launch 18 months ago, the Generation Yonkers campaign has generated nearly 5 million print impressions; 2.5 million online impressions; 35.8 million radio impressions; 2.3 millions TV impressions and more than 40,000 visits to the website.

 

 

Media Contacts:

Christina Gilmartin
Communications Director, Office of the Mayor
City Hall: 914-377-6208
Cell: 914-512-4017
Christina.gilmartin@yonkersny.gov

 

Dean Bender
Thompson & Bender
(914) 762-1900
Dean@thompson-bender.com

 

 

 

 

$1 Billion of Economic Development in Yonkers

 

 

$1 Billion of Economic Development in Yonkers

 

Larkin Plaza | $200 Million

 

Located just steps away from the Yonkers Metro North station and directly across from the award-winning daylighted Saw Mill River Park, RXR Realty & Rising Development will build 25-story and 17-story residential unit towers and 40,000-square-feet of ground-level retail and restaurant space.

 

Teutonia Buena Vista | $149 Million

 

Located at the site of the former Teutonia Hall, an 18th Century German Opera Hall in Downtown Yonkers, Metro Partners, whose other Yonkers projects include the successful 66 Main and Trolley Barn developments, will build a 360-unit, 24-story residential tower on Buena Vista Avenue.

 

Fed Ex | $121 Million

 

Fed Ex is relocating from the Bronx to Yonkers. Demolition of existing buildings is currently underway to make way for a 123,000-square-foot regional distribution center on Tuckahoe Road, providing the company with easy access to Yonkers’ network of highways which include I-87, Sprain Brook Parkway, Saw Mill River Parkway and Cross County Parkway.

 

Palisades Point | $115 Million

 

Located on Yonkers’ beautiful Hudson River waterfront, the Palisades Point development will add nearly 600,000-square-feet of residential space to the downtown. The 6-story, 324-unit buildings will directly connect residents to Yonkers’ river esplanade, parks and restaurants.

 

River Tides | $100 Million

 

One of the largest residential developments currently under construction in Yonkers in recent years, Ginsburg Development Companies’ (GDC) River Tides is a 330-unit luxury rental complex located just a short walk from the Greyston Metro North Station. The 10-story building features a mix of studio through 3-bedroom units.

 

Hudson River Park Club | $85 Million

 

The third and final phase of Collins Enterprises’ successful Hudson Park residential complex, Hudson River Park Club is a new 230,000-square-foot, 16-story downtown waterfront residential building with one- and two-story rental units.

 

The Boyce Thompson Center | $35 Million

 

Simone Development is transforming the long-abandoned Boyce Thompson Institute on North Broadway across the street from Alder Manor and the Lenoir Preserve into a modern 85,000-square-foot mixed-use complex of offices, medical space and retail. Before even breaking ground, Simone leased 15,000 square feet to St. John’s Riverside Hospital.

 

Cintas | $25 Million

 

Uniform-cleaning & maintenance company Cintas will build its regional operations center in South Westchester Executive Park. The 60,000-square-foot facility will be the base of service operations for the company’s metro area customers, relocating 160 jobs to North Yonkers.

 

UNO Micro Units at i.Park | $15 Million

 

Located in the former Otis Elevator complex in downtown Yonkers, the UNO project by National Resources Development will transform the existing structure into loft-style rentals and add an additional four stories to the building. Units will feature ceilings ranging from 14 to 20 feet, oversized industrial windows and open floor plans.

 

Other Projects | $216.25 Million

 

  • 188 Warburton | $29 Million
  • Adira Rehab at St. John’s Riverside Hospital | $26 Million
  • Courtyard by Marriott at South Westchester Executive Park | $24 Million
  • Grant Park II | $22 Million
  • Met Lofts Luxury Condominiums on Palmer Road | $21 Million
  • Hilton Hampton Inn on Tuckahoe Road | $20 Million
  • GDC’s 55-Unit Residential Building on Warburton Avenue | $18 Million
  • 470 Nepperhan Ave | $13.50 Million
  • FLY Indoor Skydiving at Ridge Hill | $10 Million
  • OZ Moving | $10.5 Million
  • Alder Manor | $8.5 Million
  • 179 Saw Mill River Road | $7.25 Million
  • Fast Linen | $4 Million
  • Leggiadro | $2.5 Million

 

 

Outdoor Summer Film Series in Yonkers

 

Generation Yonkers is thrilled to support an exciting, new summer entertainment option that solidifies Yonkers’ spot as “The Hippest Town in the Lower Hudson Valley” by combining three of our favorite things to savor in summer—film, food and the great outdoors.

 

In August, Yonkers welcomes Rooftop Films Summer Series at Ridge Hill where residents can enjoy the best of the last days of summer with special screenings of top independent films at Ridge Hill’s outdoor theater overlooking Sprain Ridge Park. Rooftop Films, based on Brooklyn, NY, is a film company dedicated to bringing sophisticated, urban and suburban crowds together for unique and memorable events that inspire an appreciation of independent films.

 

Come out at 7pm to enjoy a full evening of festivities, including music, entertainment and special food and brew tastings from top Ridge Hill restaurants and Yonkers Brewing Company. Then settle in and enjoy two acclaimed movies on the big screen.

 

On Wednesday, August 19th, Rooftop Films will present a screening of the 2015 Oscar winner for Best Picture, Birdman, starring Michael Keaton and written and directed by Alejandro González Iñárritu.

 

On Thursday, August 27th, come out to enjoy the critically-acclaimed Whiplash, starring Oscar-winner J.K. Simmons and Miles Teller in a film written and directed by Damien Chazelle.

 

Food, music and entertainment begin at 7pm. Films begin at sunset.

Location: 1 Ridge Hill Boulevard, Yonkers, NY (parking lot behind Dick’s Sporting Goods)

 

For more information, go to www.RidgeHill.com.

Yonkers is Open for Business

DSC_0323More than two dozen commercial brokers from some of the region’s leading real estate firms on Wednesday joined Yonkers Mayor Mike Spano for a tour of some of the city’s most unique and interesting office spaces.

The trolley tour showcased renovated industrial space, lofts and modern buildings that are affordably priced and appealing to entrepreneurs, start-ups and companies targeting a growing workforce of Millennials. The tour included stops at iPark Lofts, Alexander Smith Carpet Mills, 66 and 86 Main Street, among several others.

It concluded with a reception at Peter Kelly’s Xaviars X2O on the Hudson where Mayor Spano highlighted Yonkers’ great assets, notably restaurants, new rental housing, spectacular views of the Hudson and quick and easy access to Manhattan.

“Whether it’s high-tech, biotech, the arts, healthcare or start-ups, we have incredible space available right here in Yonkers – at a fraction of the cost of New York City and elsewhere in the region,” said Mayor Spano. “Yonkers truly is the best-kept secret in the Metropolitan area and our office space is ideal for smart tenants looking for great space.”

The tour showcased office properties with high ceilings, original hardwood floors, spectacular Hudson River views and lots of potential. Many of these properties offer businesses a creative and appealing office environment that is affordable, accessible and modern, the mayor noted. As part of the tour, landlords, developers and representatives from Mindspark and ContraFect shared their reasons for choosing Yonkers and the city’s cooperative approach to working with businesses.

View a photo gallery of available spaces and check out pictures from the tour.

The trolley tour complements other exciting efforts recently launched by the Generation Yonkers campaign, notably a series of videos that take viewers on virtual tour of some of the unique buildings and loft spaces available throughout Yonkers. Called Space Invaders, the segments showcase many of the buildings highlighted on the tour.

 

Both the in-person tour and videos draw on Yonkers’ assets: It is just 25 minutes by train to Grand Central Terminal and is accessible to major highways, roadways and bridges, four major airports and public transportation. With its fabulous restaurants, entertainment, shopping and parks, the city is targeting a new generation of business leaders who are looking for quality space at an affordable price and appreciate the great quality of life that Yonkers has to offer. Also notable is that Yonkers was recently named the “Hippest Town” in the Hudson Valley by popular vote on The Journal News’ website LoHud.com.

The Generation Yonkers campaign, which was developed last year, builds on the momentum of many new businesses and exciting development happening throughout the and speaks to Millennials or Generation Y, loosely defined as those born between 1983 and the early 2000’s that represent the next big wave of the nation’s workforce.

Be part of Generation Yonkers. To learn more, call 1-844-GenY-Now, or visit GenerationYonkers.com.DSC_0314

Who needs SoHo when there’s SoYo?

Brooklyn, Chelsea, Hoboken and other happening hoods are on fire right now (and have been for years), however, Yonkers is giving them a run for their money. New York’s fourth largest city has come a long way in recent years and now it’s offering companies great ways to do business — at a quarter of the price that these hot metropolitan areas cost.

Where else can you get 10,000, 20,000 or potentially 1 million square feet of office space with water front views at a fraction of New York’s soaring real estate price tags?

Yonkers. New York’s other borough.

The buildings available in Westchester County’s hippest town give you more than just space; they come with history, flavor and grand architecture — high ceilings, vast windows and original hard wood floors. Some locations, notably 86 Main Street, have wide open space and waterfront views that include the majestic backdrop of the Palisades. A bonus is that it’s just a short walk to the newly opened Yonkers Brewery and all of its crafty splendors.

Catch a glimpse of this incredible layout in this GenerationYonkers program, Space Invaders, which provides a virtual first-hand look into the building:

Space Invaders | Episode 01: iPark Lofts

A few blocks away are the old Alexander Smith Carpet Mills (500 Nepperhan Ave.), buildings that are practically calling out to artists. It has up to 1 million sq. feet that are ready to be occupied by artists and the creative class. This loft space is ideal for gallery space as it comes with incredibly high 15 foot ceilings and windows that are hard to find this side of the 21st Century.

If you’re thinking of moving your company, look no further than Yonkers, the City of Gracious Living. It’s just 30 minutes from New York City at a pittance of what you’re going to pay in other hoods. How can any cost-conscious business owner pass up on such great offers that Yonkers has?

Brooklyn, Chelsea and Hoboken were much like Yonkers 20 and even 30 years ago. C’mon, be ahead of the curve. Be part of it.

Tonight, we celebrate!

Here in Yonkers, there was little doubt about which community was the hippest town in the Lower Hudson Valley.

Then The Journal News and lohud.com made it official. The City of Gracious Living, home of Getty Square, Untermyer Park & Gardens, and those breathtaking views of the Palisades was chosen above all the others in an online competition that stretched over several weeks.

Now it’s time to party.

Come out and join others who love Yonkers and lohud reporter Christine Gritmon at the Yonkers Brewing Company, 92 Main Street, for live music from Frisky Chestnut, three rounds of Yonkers trivia and a cake from Anna Artuso’s Pastry Shop, a McLean Avenue institution.

It starts at 6 p.m.

Collect Generation Yonkers swag and enter raffles for giveaways throughout the night.

At 7 p.m., Gritmon will present Mayor Michael Spano with a certificate declaring Yonkers the Hippest Town in all the region.

Generation Yonkers representatives will be there to help celebrate the city and its current social renaissance.

So come find out what many already knew. This is, in Gritmon’s words, a “newly revitalized powerhouse city, which in recent years has invested heavily in the arts, riverfront development and a stronger, safer, hipper downtown business district.”

Yeah. We knew that.

GenerationYonkers: The Next Brooklyn

With our Generation Yonkers campaign, we keep saying that Yonkers is the next urban frontier, the new Brooklyn or Hoboken, if you will. Well, it turns out Yonkers is shaping up to be the next Brooklyn — Lohud voters chose it as the hippest town in Westchester. No surprise there — it has great restaurants, night life, shopping and neighborhoods. Plus, it’s affordable, urban, diverse and just minutes from New York City. Check out what Yonkers realtor Patricia Breen of Houlihan Lawrence has to say where a lot of buyers are coming from and why they are choosing Yonkers.

Four Reasons to Rent Office Space in Yonkers, NY

As New York City rents continue to skyrocket, savvy business owners are moving north for more affordable office space. With all that Westchester County has to offer—from topnotch educational facilities, to generous incentives for regional businesses, to an unparalleled quality of life—it’s really no surprise.

Why Rent Office Space in Yonkers, NY?

If your company plans to rent office space in NY, then consider Yonkers.   Why? Because…

  1. Hundreds of Thousands of Square Feet of Affordable Office Space: Whether you want a luxurious waterfront loft in a high-rise, a modest office in downtown, or an entire warehouse in the industrial zone—it’s available in Yonkers—and for a fraction of what it would cost in NYC.
  1. The Yonkers Downtown Waterfront Business Improvement District (YDWBID): The “BID” was created to build working partnerships, encourage investment, and support initiatives for a healthier commercial district in the downtown of Yonkers. Establishing a presence in Yonkers affords your business the opportunity to become a part of it.
  1. Diversity: With a population of over 200,000, Yonkers is Westchester County’s largest city, and a true sociocultural melting pot. This diversity is embraced and reflected in the local culture—from restaurants, to arts and entertainment, to social events, to community institutions.
  1. Proximity to NYC: If you rent office space in Yonkers – you are just 30 minutes away from NYC. This means an easy commute for Manhattan based employees—as well as close proximity to thousands of highly qualified potential new recruits from some of America’s most prestigious universities.

Waterfront Office for Rent in NY’s Intellectual Capital

The affordability of a waterfront office in Yonkers is just one of many compelling reasons to establish your company’s corporate headquarters in Westchester County. Due to the county’s aggressive economic development campaign, it has never been easier to find an office for rent in the region.

Over the past five years, the Westchester Industrial Development Agency (IDA) and Local Development Corporation (LDC) have provided low-cost financing and other benefits in support of more than $800 million for construction businesses and not-for-profits. The region is booming with no signs of slowing down.

Also referred to as the “Intellectual Capital” of NY, Westchester County accounts for roughly twenty percent of NY’s total employment in the biotechnology field, and is home to some of the nation’s best universities and public schools. Residents enjoy a high standard of living, and access to a wide range of both indoor and outdoor recreational activities.

In addition to its intellectual capital, Westchester County is endowed with an abundance of NY’s most attractive waterfront property—and much of it is located right here in Yonkers.

After years of intensive reconstruction and development, the old industrial waterfront of Yonkers has been rejuvenated and reclaimed by urban pioneers. Daniel Wolf, an art collector and dealer, recently transformed the city’s former jail into a space for studios and a gallery. Developers razed and replaced dilapidated factories with sleek, elegant, high-rise office buildings and residencies. The success of Yonkers is reflected in its waterfront—and your company could be a part of it. Contact us to find an office for rent on Yonkers incredible esplanade plaza.

Affordable Office Space for Startups: Destination Yonkers

Congratulations! You are ready to move your business out of your apartment and into a private office space in NY. Although your company may be enjoying a positive cash flow for the first time—that doesn’t mean you should spend it on a Park Avenue office.

While New York City may be your first choice, it is important to thoroughly evaluate your options and ask yourself why is it so important to be in Manhattan? Is it because of perceived prestige?

Unfortunately, most startups fail because they run out of money. The reality is that no one will be impressed with a business that doesn’t exist.

Save on Office Space in NY

If you want to beat the odds, it’s important to conserve cash. Of course, you could do what every “cool” new startup is doing and pay $500 a month to socialize in a noisy and overcrowded coworking space in Union Square . Or—for not all that much more, you could have your very own office space in Yonkers, NY.

With a number of initiatives in place to foster economic growth and attract new businesses, Yonkers has emerged as a center for technological innovation and entrepreneurship .

 

Just ask local entrepreneur Dr. Barry Kappel, Vice President of Business Development for ContraFect Corp., how much his business saved by relocating to the city.

 

“Building out a 15,000-square-foot laboratory in Yonkers was economically feasible for us…we did it at 20 to 25 percent of the cost it would have been in other locations. At the end of the day we’re really happy with our decision to be in Yonkers. We’re proud to be associated with the city and we encourage others, both in our industry and in other industries as well, to make the move.”