Who needs SoHo when there’s SoYo?

Brooklyn, Chelsea, Hoboken and other happening hoods are on fire right now (and have been for years), however, Yonkers is giving them a run for their money. New York’s fourth largest city has come a long way in recent years and now it’s offering companies great ways to do business — at a quarter of the price that these hot metropolitan areas cost.

Where else can you get 10,000, 20,000 or potentially 1 million square feet of office space with water front views at a fraction of New York’s soaring real estate price tags?

Yonkers. New York’s other borough.

The buildings available in Westchester County’s hippest town give you more than just space; they come with history, flavor and grand architecture — high ceilings, vast windows and original hard wood floors. Some locations, notably 86 Main Street, have wide open space and waterfront views that include the majestic backdrop of the Palisades. A bonus is that it’s just a short walk to the newly opened Yonkers Brewery and all of its crafty splendors.

Catch a glimpse of this incredible layout in this GenerationYonkers program, Space Invaders, which provides a virtual first-hand look into the building:

Space Invaders | Episode 01: iPark Lofts

A few blocks away are the old Alexander Smith Carpet Mills (500 Nepperhan Ave.), buildings that are practically calling out to artists. It has up to 1 million sq. feet that are ready to be occupied by artists and the creative class. This loft space is ideal for gallery space as it comes with incredibly high 15 foot ceilings and windows that are hard to find this side of the 21st Century.

If you’re thinking of moving your company, look no further than Yonkers, the City of Gracious Living. It’s just 30 minutes from New York City at a pittance of what you’re going to pay in other hoods. How can any cost-conscious business owner pass up on such great offers that Yonkers has?

Brooklyn, Chelsea and Hoboken were much like Yonkers 20 and even 30 years ago. C’mon, be ahead of the curve. Be part of it.

High End Retailer Relocating From Manhattan to Yonkers

A luxury women’s retailer is relocating its mid-town Manhattan manufacturing space to … drumroll please — downtown Yonkers.

Rubin Paints

Leggiadro International Inc., which has stores on Madison Avenue, Beverly Hills, Nantucket, Naples and Santa Barbara, among other high end locales, is headed to Main Street in Yonkers. The company purchased 65 Main Street where it plans on converting the building into its design studio, cutting room, warehouse and outlet store. And they’re bringing 20 skilled workers, who according to Mayor Mike Spano, are pulling in an average of $70K a pop.

Leggiadro embraces European luxury fabrication techniques, and its artisans pay close attention to detail to ensure the highest quality possible. They use natural fabrics, woven and knit that are hand selected from the finest mills in France, Italy and Switzerland, according to the company.

The company is purchasing the building for $1.65 million and expects to invest another $1.4 million in construction, furnishings and fit out.

The four-story building, which has long been the home of Rubin Brothers Paint & Wallpaper Co., is way cool – and deceptively large.

LeggiadroNYC2012How do I know? Years ago, friends of mine used to live there. The open spaced, high ceiling lofts were something you’d see in Tribeca, Chelsea or Brooklyn. At a fraction of the cost.

In fact, whenever I talk about awesome open spaces apartments, 65 Main inevitably comes to mind, even 20 years after first stepping foot in the building. It’s really no wonder a fashion company sees the potential.

Mayor Spano called the luxury retailer’s relocation to Yonkers as “a clear signal that we are appealing to an ever wider variety of businesses.”

Leggiadro is joining other great companies such as Mindspark, ContraFect, The Energy Project and Yonkers Brewing, among many others who see the potential.

If you’re looking for the next Brooklyn or Hoboken, Yonkers is clearly the city to watch. Be Part of It @generationyonkers.com.